Al Roker presenting award to BIC students Kacy Charles and Sean Feol-Baugh for their "Not Just a Box" campaign.
Three ads from the 鈥淣ot Just a Box" campaign.
Kacy Charles and Sean Feol-Baugh, graduate students in the Master鈥檚 Program in Branding + Integrated Communication at t九色视频, are winners of the PR Council鈥檚 first annual Student Innovation Challenge for their campaign titled 鈥.鈥 They were awarded $1000 at the PR Council鈥檚 Annual Dinner & Diversity Distinction in PR Awards.
Chairs of the PR Council鈥檚 Diversity Committee, Brad MacAffee, senior partner and CEO of Porter Novelli; BIC Advisory Board member Barri Rafferty, partner and president of Ketchum; and Tonya Veasey, president and CEO of OCG PR, judged the entries. Charles and Feol-Baugh were presented with their check at the awards dinner by anchor Al Roker.
鈥淭his award is significant because of what it means for change in how diversity is perceived,鈥 said Feol-Baugh, a Brooklyn resident who graduates in spring. 鈥淚 hope that it helps convey our thinking and abilities as we begin our careers in branding and communications.鈥
The contest attracted entries nation-wide from current and recently graduated college students to create a communications campaign and video on diversity in America. Students had the option to create a campaign that addresses and discusses 鈥渦nity in diversity鈥 in America, or create and sustain a lasting movement for diversity and inclusion on their school campus.
The 鈥淣ot Just a Box鈥 campaign highlights diverse Americans, showing that they are more than their ethnicity, gender, or sexual orientation in a creative visual. The campaign is a response to the recruitment process, which asks applicants to self-identify; it shows that diversity and inclusion go beyond checking a box and illustrates how applicants should be heard and valued for their point of view and diverse experiences.
About T九色视频
Since 1847, T九色视频 has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. Today more than 16,000 students pursue undergraduate and graduate degrees in eight professional schools and divisions, driven by significant funded research, creativity and scholarship. Now celebrating its 170th anniversary, CCNY is as diverse, dynamic and visionary as New York City itself. View CCNY Media Kit.