2017 GOLD Pencil winners Yulia Lesnichaya, Tung-Han Lin, Enmanuel Vargas and Surabhi Govindarajan.
For the second year in a row, a team from City College of New York鈥檚 Master鈥檚 Program in Branding + Integrated Communications (BIC) is a GOLD Pencil Winner at The ONE Show鈥檚 2017 Young Ones Competition, one of the most prestigious student advertising, interactive and design competitions in the industry. Enmanuel Vargas, Yulia Lesnichaya, Surabhi Govindarajan and Tung-Han Lin won for their partnership proposal 鈥.鈥
A plug-in, VIDEALL is the product of the partnership between Google鈥檚 Chrome browser and Microsoft鈥檚 Sign Language Translator. It converts audio, subtitles or closed captioning from online video into sign language, providing digital access to 360 million people with hearing loss.
Winners are chosen from a large, selective pool of international submission鈥攆rom Milan to Mumbai, Rio de Janeiro to Stockholm鈥攂y a jury of top industry professionals and educators.
A second BIC team, comprised of Sean Feol-Baugh, Kacy Charles, Fidel Frias, and Joseph Yoo, was a MERIT award winner for 鈥淭hree to Free,鈥 a one-of-a-kind partnership between five of the world鈥檚 largest telecoms companies to help stop human trafficking.
鈥淏IC bested more established programs to bring home the Gold, 鈥 BIC Program Director Nancy Tag said. 鈥淭his year, four multi-disciplinary teams made it to the finals. It鈥檚 quite amazing. We鈥檙e thankful to BIC Instructor Jason Stefanik who once again led BICsters to victory.鈥
The One Show awards the best advertising from the around the world and is widely regarded as the industry鈥檚 equivalent to the Oscars for creative excellence in advertising and branding.
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